Director:Gary Thomas & Stefan WoronkoDuration:00:02:42Year:2008Created at:USAFestival Year:2009
Brief
A confronting mash up of live action, in your face typography and waves of computer iconography make REM's Hollow Man a curious combination of aesthetically overpowering and emotional.
Gary Thomas talks about the clip on blog site 'The Inspiration Room': "We started out feeling like typography was going to be the main device, then felt a hand-animated section would give it the humanity the words needed, then as we explored, thought a live-action representation would connect all the elements. The digital avatar came from comments about performing the song at SXSW, and it went on to becoming the symbolic heart of the video."
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